About us

(last updated 2nd October 2025)

Who are we really?

My name is Ritambhar Das... and I am the founder of "Lifestyle and Growth."

(That's me)

Tell me something...

Do you struggle with consistency? Like you began something with crazy motivation, but after sometimes you fall short, and finally quit? If yes, there's nothing wrong with you... and you're definitely NOT alone in this.

I can remember doing this as far as my memory goes. 

It's been happening since I was in school. My parents did their best to improve my grades... sometimes I did. I remember getting 96/100 in mathematics once... but just after 6 months in the next exam 32/100 (barely passing).

I just couldn't sustain it.  And it's not only my studies... the same patterns kept showing up in every other area of my life. I would start something with extreme motivation, would perform really well for 30 days max... then back to normal.

I thought something was really wrong with me... until mid 2022. It took me 15+ years to finally get the correct answer.

Bad environment.

That's it. No matter how much motivation you have, or how much you love something... if you don't have the right environment, it's impossible to sustain anything.

That's why this brand exists.

We don't just want to decorate your homes and kitchens... but actually improve both your inner and outer world so that... it uplifts your mood, foster relationships, and creates the best possible environment for your kids, spouse, and your parents.

 

 

How did this all start though?

Would you believe if I tell you… the idea for this company originated inside a Starbucks, while sipping hot cappuccino?

Well… that’s exactly what happened.

It was 2022 when I was in New Delhi. I was returning from an event. I had 3-4 hours to spare before I had to reach the airport.

And I had a severe sore throat.

That was the main reason why I went there in the first place. I asked the staff to give me something hot. She suggested something... I think it was an expresso.

Whatever she served… and it was really good.

My throat immediately started feeling better after the 1st sip. And then I started paying attention to the interior design and the aesthetics. 

Every next sip felt more delicious. I didn’t understand why… but it was because of the environment.

However… that’s not all.

You see, I am a human being. And just like you, I also get negative thoughts from time to time. I often struggle with imposter syndrome, low confidence, overthinking, and high-stress.

But while I was inside the Starbucks, I had none of that. I couldn’t help, but could only think about good things, and how can I improve my life and create a positive contribution in the world. 

I felt extremely good, and hopeful about my future.

Because this is what the interior looked like…

I have read this before, but it was probably for the first time in my life… I experience it in real-life… and that is…

"Change your environment, and you can change your mind. Change your mind, and you can change your life." – Alan Cohen

Look… 

I had been there for 3-4 hours only, but those few hours are the reason why you are on my website right now.

Since that day… something shifted within me.

Something that demands nothing, but the very best of what this life can offer.

I didn’t know this… but that day I also realized that… I have a passion for luxury and quality products and services. And that passion helped me transform into a better person.

That’s the exact reason why I started this brand.

I believe that luxury isn't just about possessing beautiful things. To me… it's about having the feeling that this world is a beautiful place, and is full of possibilities that you never considered before.

It’s also living a lifestyle that truly makes you alive… and which inspires you to make this world a much better place for the generations to come.

That’s why every piece in our collection is carefully chosen not just for its craftsmanship, but for its ability to create moments of inspiration and elevation in your daily life. 

Since the day I stepped inside that beautiful Starbucks coffee house… my perspective has changed and expanded my horizon on what’s really possible.

And that's how "Lifestyle and Growth" was formed.